Privacy

Privacy Policy

Last updated: May 20, 2026

1. Introduction

LucentDev is a web development studio based in McAllen, TX. This policy explains how we collect and use data on lucentdev.com.

2. Data We Collect

• Contact form submissions: name, email address, and message content when you submit an inquiry.
• Usage data: pages visited, time on site, scroll depth, and interactions collected automatically via analytics tools.
• Device data: browser type, operating system, and IP address collected automatically.

3. Third-Party Services

The following third-party tools are active on this site. Each has its own privacy policy governing how it handles data:

• Google Analytics 4 — behavioral analytics (Google Privacy Policy)
• Google Ads Remarketing — advertising audiences (Google Privacy Policy)
• Google Tag Manager — tag management container (Google Privacy Policy)
• Microsoft Clarity — session recordings and heatmaps (Microsoft Privacy Policy)
• Meta Pixel — advertising via Facebook and Instagram (Meta Privacy Policy)
• TikTok Pixel — advertising via TikTok (TikTok Privacy Policy)
• Vercel Analytics — privacy-first pageview analytics, no cookies (Vercel Privacy Policy)

4. Cookies and Tracking

This site uses cookies and similar tracking technologies for analytics and advertising purposes. You may opt out by adjusting your browser settings or using the opt-out tools provided by each third-party service listed above.

5. Contact Form Data

Information submitted via the contact form is used solely to respond to your inquiry. We do not sell or share this data with third parties.

6. Data Retention

Analytics data is retained for 14 months per Google Analytics default settings. Contact form submissions are retained as needed to fulfill the business relationship.

7. Your Rights

You may request access to, correction of, or deletion of your personal data by contacting us at privacy@lucentdev.com. We will respond within 30 days.

8. Changes to This Policy

We may update this policy periodically. The last updated date at the top of this page reflects the most recent revision.

9. Contact

LucentDev — privacy@lucentdev.com — McAllen, TX